This module will give you an understanding of the value of employer branding and the key steps you need to take to establish a robust foundation for your employer brand strategy. You will learn:

• The Foundations of Employer Branding
• Key market trends driving employer branding/ the key reasons why employer branding is on the leadership radar now more than ever
• Understanding today’s job seeker
• Strategic implications for HR
• Employer Branding Myths Exploded - not just attraction and retention
• Components of Employer Branding
• Benefits of Employer Branding - Building a case for EB
• The importance of developing an effective EVP
• Employer Brand Strategy and Creative Development Framework
• Measuring ROI on your Employer Branding initiatives
• Impact of Covid19 on Employer Branding
• Q&A

This module will help you identify and develop a strategy that will build a stronger employer brand and deliver more effectively on the key talent needs of your organisation. Plus the importance of developing a robust communication strategy to tell your story effectively to your audiences. You will learn:

• Build a strong business case for employer brand investment
• Employer Brand Strategy and Creative Development Framework
• Define your key strategic objectives and KPIs
• Align employer branding with wider organisational objectives
• Identify your key target audiences
• Establish the right visual identity for your employer brand
• Conducting internal and external research to assist in EVP development and employer brand strategy
• Defining the key attributes of your EVP
• Effective Employer Brand Communication plan across the full employment lifecycle
• Develop an effective employer brand activation plan/ activating your employer brand across key offline and online media and channels
• Measuring ROI on your Employer Branding initiatives
• Building Your Employer Brand Architecture
• Case Study
• Impact of Covid19 on Employer Branding
• Q&A

With disrupted business functions, most organisations today are facing unprecedented challenges and uncertainties. While employer branding may not seem like a high priority to some, this is exactly the moment when organisations must take care to respect, protect and even elevate their reputation to internal and external audiences. Whether you need to reduce your work force, hire quickly or anything in between, your Employer Brand is going through a stress test. Get answers to some burning questions about your Employer Brand in these challenging times:

• Do you need an Employer Brand at all during the current crisis?
• Do you really need an employer branding strategy?
• Will the current pandemic affect your employer brand permanently?
• Areas where you can consolidate your Employer Brand today
• Should your employer branding messaging change, even as lockdown ends and we move closer to a vaccine?’
• How can you create strong employee experiences in times of WFH?
• How scan you effectively manage your internal communications?
• Smart steps that companies can take in times of Corona Virus
• Q&A