Post-pandemic, customer touchpoints have moved almost entirely online. The personal touch that could earlier be built through in-person interaction is no longer an option, even for industries like BFSI. Banking and financial institutes require a personal connection, by default, but have to struggle simultaneously with the low popularity of financial products. This is where gamification…
Employer branding, when done right, can help you build an engaged and motivated workforce. By now, most companies recognize the importance of branding activities to engage their customers. An equally important aspect of branding, however, is how the company positions itself as an employer. An employer brand is essentially the embodiment of the values it…
Social media network, Twitter, in a bid to have a more inclusive workforce, aims for 50 per cent of its global workforce to be made up of women by 2025, according to reports. Currently, women constitute around 42.2 per cent of Twitter’s global workforce. The company’s Inclusion and Diversity report also lays down plans of having…