I – 1 hire in 20 seconds through LinkedIn –
LinkedIn has 740 million members worldwide and 55 million companies are present on LinkedIn. Thus, LinkedIn supports globally that for every 20 seconds one hire is happening. LinkedIn becomes a very important and favorite tool for recruiters and most AI automation includes LinkedIn in their blueprints and workflows, thus LinkedIn become one of the top avenues for job seekers.
II – 33% Of B2B Sales get influenced through LinkedIn-
No other social network related to professional networking is structured like this. It is very important that any sales professional should hit the right person in any organization. That person should have three features like money, authority, and need, i.e., who is the decision-maker of that organization. This will promote the B2B sales generation or at least nurture. Not only now but also for the long run because a business needs connection or lead to generating for its growth. Once you are connected, you are connected forever. LinkedIn has a paid feature sales navigator tool that connects to Brand B2B sales and marketing.
The best practice here is that
- Identify the right person who is in need and decision-makers. Be always towards the point.
- Look forward to developing a long-term association compare to a myopic approach for prospects.
III – 60 % of Content Creation in last year –
LinkedIn offers you to share content through short posts, long-form posts, polls, surveys, and many other ways. My Personal LinkedIn MANTRA includes but is not limited to LinkedIn Mantra is simply the 5Cs.
5Cs – Complete, Create, Calendar, Consistency, and Compliment
Complete: Present your profile with all your basic details and ensure that all the details are complete in all aspects.
Create: Create good connections, i.e., people who immediately respond to your postings – like, share and comment to increase your reach.
Content Calendar: Have a content calendar, i.e., be always ready with your updated content to post in accord with your schedule.
Consistency: Keep consistency in keywords and #tags that you use. So that your followers won’t miss any of your content
Compliment: Respond to similar people. Compliment your influencers by liking, sharing, and commenting on their postings and get similar responses from them to your postings also. This mutual action leads your profile to reach the top category recruiters or top talented candidates, either way.
Wrapping up – With One hire every 20 seconds, sales Influence is getting increased by 33% and 20% which is helping the job seekers, sales professionals, and influencers. Now it’s time for you to decode the algorithm and maximize your returns.
About the Author:
Vivek Trivedi is a Passionate recruitment evangelist with two decades of Talent Acquisition exposure in Fortune 500 Companies, Currently, he is the founder and CEO of Shikshakji.com (An ISO 9001, ISO27001 Certified Education recruitment firm).